Plug Power Debuts "Infinite Drive" Company Re-branding

Company Positions Itself for Future Opportunities as it Promises to Help Customers to "Power Their Possibilities"; Brand Emulates Innovation, Record Growth and Market Expansion

LATHAM, N.Y., March 31, 2016 (GLOBE NEWSWIRE) -- Plug Power Inc. (NASDAQ:PLUG), a leader in providing clean, reliable energy solutions, today announced the debut of its new branding. The brand promise revolves around "Infinite Drive" which defines the energy and commitment the company is bringing to innovating and leading sustainable, efficient hydrogen solutions in a variety of industries across the globe.

Hydrogen solutions have the possibility to truly change the way the world moves, and Plug Power's commitment to empower its customers' possibilities is based on its drive to listen, seek solutions and respond quickly and efficiently to customer needs. To Plug Power, the customer experience should be as impactful as its products.

The company has evolved as the undisputed leader providing turnkey hydrogen fuel cell solutions to customers in the material handling industry. Today, it has more than 10,000 fuel cells in operation, accumulating more than 110 million hours of runtime with US customers like Walmart, Uline, and BMW and internationally with customers including Colruyt and Prelodis. Plug Power's solutions are squarely focused on productivity and provide customers with a true turnkey offering that predicts system use and prevents downtime, taking the worry out of their day-to-day activities.

The company's existing brand was put into place over a decade ago, before the company had a commercial presence in the market. Now it is the undeniable leader in the industry with a complete worldwide hydrogen and fuel cell solution: GenDrive and GenSure (formerly ReliOn) fuel cells, GenFuel hydrogen molecule and fueling infrastructure and GenCare aftermarket service. At the heart of everything Plug Power has accomplished is the infinite drive to create the future of the hydrogen fuel cell industry and build an enduring business that will change the way the world moves. This is the same drive that has allowed Plug Power to attack the market, innovate the business, and rise to the top.

The new branding effort includes a new logo, color scheme, website and the rebranding of its GenSure stationary fuel cell products all to communicate its leadership, ingenuity and long-term vision. "Plug Power was ready for a refined appearance that transforms our image from a R&D-brand to a commercial brand," said Andy Marsh, CEO of Plug Power. "The Plug Power story is an impressive display of innovation, drive and accomplishment. We're excited that our new brand emulates exactly that."

"What has made Plug Power a success is our promise to customers that we will help them make one of their most crucial business operations more efficient, more reliable, and more economical," continued Marsh. "We're driving sustainability and innovation within the industry with solutions that make a significant impact to the bottom line. And, we will be the company that figures out what's next for hydrogen fuel cell technology, always supporting customer's dreams of a greener, more efficient operation."

In the future, Plug Power plans to continue its growth by expanding geographically and by leveraging its proven products and technologies into new markets. Plug Power is potentially expanding into new markets such as airport GSE, commercial range extenders and powering electric drive trains.  Plug Power's new branding reflects its focus and ability to drive valuable commercial innovations that will enable its customers "power their possibilities."

For more information on Plug Power and its solutions, visit

About Plug Power Inc.          
The architects of modern hydrogen and fuel cell technology, Plug Power has revolutionized the industry with its simple GenKey solution, elements which are designed to increase productivity, lower operating costs and reduce carbon footprints in a reliable, cost-effective way. Plug Power's GenKey solution couples together all the necessary elements to power, fuel and service a customer. Plug Power is the partner that customers trust to take their businesses into the future. For more information about Plug Power, visit

Plug Power Inc. Safe Harbor Statement
This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve significant risks and uncertainties about Plug Power Inc. ("PLUG"), including but not limited to statements about PLUG's 2016 objectives, including goals relating to revenue, sales, booking, gross margin and GenKey and GenFuel installations You are cautioned that such statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by which, such performance or results will have been achieved. Such statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in these statements. In particular, the risks and uncertainties include, among other things, the risk that we continue to incur losses and might never achieve or maintain profitability; the risk that we will need to raise additional capital to fund our operations and such capital may not be available to us; the risk that our lack of extensive experience in manufacturing and marketing products may impact our ability to manufacture and market products on a profitable and large-scale commercial basis; the risk that unit orders will not ship, be installed and/or converted to revenue, in whole or in part; the risk that pending orders may not convert to purchase orders, in whole or in part; the risk that a loss of one or more of our major customers could result in a material adverse effect on our financial condition; the risk that a sale of a significant number of shares of stock could depress the market price of our common stock; the risk that negative publicity related to our business or stock could result in a negative impact on our stock value and profitability; the risk of potential losses related to any product liability claims or contract disputes; the risk of loss related to an inability to maintain an effective system of internal controls or key personnel; the risks related to use of flammable fuels in our products; the cost and timing of developing, marketing and selling our products and our ability to raise the necessary capital to fund such costs; the ability to achieve the forecasted gross margin on the sale of our products; the risk that our actual net cash used for operating expenses may exceed the projected net cash for operating expenses; the cost and availability of fuel and fueling infrastructures for our products; market acceptance of our products, including GenDrive, ReliOn and GenKey systems; the volatility of our stock price; our ability to establish and maintain relationships with third parties with respect to product development, manufacturing, distribution and servicing and the supply of key product components; the cost and availability of components and parts for our products; our ability to develop commercially viable products; our ability to reduce product and manufacturing costs; our ability to successfully expand our product lines; our ability to successfully expand internationally; our ability to improve system reliability for our GenDrive, ReliOn and GenKey systems; competitive factors, such as price competition and competition from other traditional and alternative energy companies; our ability to protect our intellectual property; the cost of complying with current and future federal, state and international governmental regulations; risks associated with potential future acquisitions; and other risks and uncertainties referenced in our public filings with the Securities and Exchange Commission. For additional disclosure regarding these and other risks faced by PLUG, see disclosures contained in PLUG's public filings with the Securities and Exchange Commission (the "SEC") including, the "Risk Factors" section of PLUG's Annual Report on Form 10-K for the year ended December 31, 2015. You should consider these factors in evaluating the forward-looking statements included in this presentation and not place undue reliance on such statements. The forward-looking statements are made as of the date hereof, and PLUG undertakes no obligation to update such statements as a result of new information.

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